How to: Company Research





Company research – Where you would like to work can be challenging if you don’t know what to look for and where to look. Below you will find some great suggestions from my LinkedIn ‘connects’.

Serge Bronstein 
Look for a solid reputable company run by solid reputable people. Don’t be afraid to ask them questions. If you have any doubts, let the job go. A lot of people will waste your time.

Ed Han  on Twitter 
1. Stability. Is the business financially stable? If not, are they poised to do something interesting? If they’re public, this is easy to learn by checking out equity research reports on the business. For private businesses, the D&B Million Dollar Database is helpful in understanding this.
2. What is the business model? Are they a products, services or both organization? Who are the customers and why do they give their money to this business rather than a competitor?
3. What is the culture? Are they very aggressive or more congenial? Is the culture a good fit for the candidate?
4. Most importantly: who do you know there? LinkedIn itself is a terrific resource for this. It’s also a good way to build a list of aspirational contacts: people with whom one wishes to connect.

Bill Conerly 
First, information to help in the interview. Know the company’s history, products, delivery methods, recent financials, challenges, opportunities, etc. (Then in the interview ask about how your work would relate to all this.)
Second, information to help you determine if you want to work there. Too many interviewees are strictly in sales mode, never wondering if this is a good fit for them. Talk to current employees as much as possible. Linked In is great for finding them. Ask them what their frustrations were. Then ask the hiring manager what employee frustrations are. You’ll never find a job without frustrations, but if the manager is clueless, look for another opportunity.

2 thoughts on “How to: Company Research

  1. Ed Han

    Jacqui, thanks for sharing the information and I appreciate your letting me know you included my response on your blog!

  2. Job Coach Jacqui

    You’re welcome and thank you!


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