Experienced workers bring a lot to companies; they just need to let the employer know. Say things like: I bring a network with me; I’ve been through this before; I’m loyal, creative, consistent; I won’t be bored on the job because I’m resourceful and solution-based; I’m not n under-performer; I’ve been successful at this before. Get good at presenting yourself. Practice the tough answers. Be ready for the difficult questions: You’re over qualified; won’t this be below what you want to do; isn’t this taking a step backwards? Consider having your cover letter address these questions up front
Archive for October, 2011
Rayanne - Marketing Director – Broadbean Technology. Marketing Director – Broadbean Technology. Writer, Social Media Lover, and Recruiter-at-Heart. In a constant state of evolution. +1.949.706.3842 Rayanne Thorn
Jacqui: How can a person obtain this work experience?
Rayanne: Write consistently, continually research the industry and market, dive into the use and gain a thorough understanding of social media.
Jacqui: What are the important “key words” or “buzz words” to include in a resume or cover letter when job searching in your field?
Rayanne: Social marketing, SEO, email campaigns, eMarketing, as well as specific words to the industry/vertical.
Jacqui: Did I leave out any important questions that you think would be helpful in learning about this job or occupation?
Rayanne: Marketing is different in each industry; know the industry where you want to work. Healthcare is different than technology.
Jacqui: What are opportunities for advancement? To what position? Is an advanced degree needed? (If so, in what discipline?)
Rayanne: Until education catches up with technology, an advanced degree is a waste of time. Unless you get a degree in philosophy or ethics.
Jacqui: What are the main or most important personal characteristics for success in the field?
Rayanne: You have to have an outgoing and strong personality and not be afraid to network or prove your knowledge when negotiating your budget with superiors. Having an artistic flair and an eye for design is imperative, as well.
Jacqui: What are the employment prospects at your company?
Rayanne: We are currently interviewing sales reps.
Jacqui: Does the typical worker have a set schedule or are the hours flexible?
Rayanne: There are set hours and no virtual employees, company culture and camaraderie is very important.
Jacqui: Is this a rapidly growing field?
Rayanne: Yes, all technology is growing. If a technology company isn’t growing or changing, they will get passed up.
Jacqui: Where might job listings be found?
Rayanne: All over, our technology is a job posting distribution tech.
Jacqui: What entry level positions are there in this field?
Rayanne: Interns, copy writers
Jacqui: What do you know now which would have been helpful to know when you first started your career?
Rayanne: Negotiation tactics. I’m still learning those.
Jacqui: Can you suggest others who may be valuable sources of information?
Rayanne: Just do a Google search. Anyone working in this field who has an understanding of social media will be easy to find on the internet. It is there job to be so. Blogs on social media marketing, human resources or recruiting technology and global business are great resources.
Every week as @iJobSeek (Jacqui), I conduct interviews with job seekers on my Twitter chat show #Chat2getajob. The show takes place every Thursday on Twitter at 9pm Est. This is excerpts from my recent interview with Monique Neeley @InspiredMomma Digital Native, Curator, Proud military wife, mother to a beautiful ballet dancer, lover of life! Social Media Addict! Feat. Contrib @30secondmom Monique’s Blog: http://moniqueneeley.com
Jacqui: What are you looking for in your next job?
Monique: I’m looking for the flexibility that I have now. I work remotely and have done so for many years.
Jacqui: What is your greatest strength?
Monique: I would have to say my work ethic. I think many companies feel that you cannot do the job right if you work remotely.
Jacqui: Describe a typical work week.
Monique: I check in to see my work list and also review the work that is due immediately and get started on my day.
Jacqui: What do you tell companies that feel you can’t do the job right remotely?
Monique: I always say have you given it any thought or would you try it out for at least trial period of 30-90 days.
Jacqui: What is it about the work you do that motivates you?
Monique: I love what I do! I feed off of being creative that keeps me going! I hate to sound so cliché but it’s my passion!
Jacqui: What are your career goals?
Monique: My career goal is to work with a Brand that I believe in and build it to a community of Trust, Authenticity, and Loyalty.
Jacqui: What challenges are you looking for in a position?
Monique: Right now I would love to create an entire social media campaign from scratch that would be my challenge but an exciting one! Establishing new lifetime relationships and quality education on the job
Jacqui: How would you describe the pace at which you work?
Monique: I’m quick learner, if you show me something once I tend to catch on fairly quickly I am most definitely considered fast paced. I’m a quick learner, if you show me something once I tend to catch on fairly quickly I am most definitely considered fast paced.
Jacqui: How do you handle stress and pressure?
Monique: If I’m feeling stressed for some reason, I will step away from whatever it is that I’m doing and then come back to it.
Ray Anne: I am the Marketing Director for North America, also covering APAC and Oceania at Broadbean Tech – a recruiting software company.
Jacqui: What are other commonly-used titles for your position?
Ray Anne: Alternate titles would be VP of Marketing, Marketing Manager, Internet Marketing Manager, eMarketing, Sales and Marketing.
Jacqui: What are your duties performed during a typical day?
Ray Anne: Long days usually: Review and update my plan as needed, social media marketing, writing copy, press releases, blogs, email marketing, Google analytics analysis, design and negotiate, network local and globally, update budget, update CRM, update, prepare presentations, vendor negotiations, invoice submittal. I also participate in product/tech brainstorming.
Jacqui: How long have you been working there?
Ray Anne: Two years at Broadbean! Love it still!
Jacqui: What skills are most important to acquire? (Which skills do employers look for?)
Ray Anne: Organizational skills, ability to be flexible, understand & study market we serve/vend to, produce excellent copy, social media. Global understanding, social marketing, short time to project completion, honest, hardworking, HTML coding, SEO/SEM understanding, eye for design and creative.
Jacqui: What educational program do you recommend for preparation?
Ray Anne: There is no education preparation for social media. Just have to do it. This is the most important skill for a marketer today to have every marketing class I took at university. I use none of it today… the job is for a global or international job? Know geography and time zones, imperative for webinars, workshops, conferences, learn HTML, inDesign, Photoshop and SEO/SEM <– Best education available today.
Jacqui: Do you work from home?
Ray Anne: No, I do not work from home – I work in a corporate office with the rest of our company. I have flexibility to work from home if I need to write and/or family, I’m a single mom.
Jacqui: You think more employers will offer work from home jobs because of social media?
Ray Anne: It is important, but I think working side by side my COO and the sales team is important too. I need to be in tune. I think there is the opportunity to work from home, but there will be a breakdown in company culture. Company culture is VERY important – think Google, Apple, Facebook, Craigslist.
Jacqui: What kinds of courses are most valuable in order to gain skills necessary for success in this occupation?
Ray Anne: The office environment, the ability to lean over and ask my CEO or COO a question – key to success. Take courses in SEO/SEM, Google Analytics, HTML, Photoshop, in Design, excel, geography, employment law – etc. There are all kinds of questions about social media right now – understanding the day to day legalities of it is important.
Jacqui: To learn more about social media what would you say is a great source?
Ray Anne: Blogs – read every blog you can find on social media, there are a few books, problem: they become outdated so quickly follow tweets, TechCrunch, WSJ, Mashable, Social Media Today, Media Bistro, Bloggin4Jobs. There are an incredible number of resources online. I would only look online because of the perpetually evolving world of social media.
Jacqui: What degree or certificate do employers look for?
Ray Anne: Sadly, even though Social Marketing is all about using it and learning it “first hand”- most positions still require a Bachelor. My Bachelor is in Business with an Organizational Development twist. But I took several Marketing courses… as part of my degree program. Communications is the best course to take in college. Most companies lack that one skill which leads to a lot of problems.
Jacqui: What kind of work/internship experience would employers look for in a job applicant?
Ray Anne: Writing – proof of writing – so BLOG and years in the industry to which you will market! I know I got my job because of my very prolific online work.
Jacqui: What are your thoughts on job seekers blogging about their job search experience?
Ray Anne: I have a 53 yr old brother who is a job seeker /displaced worker– I have encouraged him to write about his experience. I wrote while I was “self-employed” during the worst time in the recession — it was key to me being hired by a company. Writing made me do research, made me understand. Change is key toward growth – friction MUST happen for change to take place.
Jacqui: Would you like to add any additional tips you think would be helpful in learning about the Marketing industry?
Ray Anne: Staying positive even when everyone is saying No. Determination is the number 1 key. Tenacity is a great trait, necessary right now. I think the most important thing is that you know the industry that you market to and know your own product or services, so many just write copy and have no real interest. Be unafraid – this is my year to “Burn Fear” — take on challenges – Treat everyone like you would wanted to be treated. You never know who might help you get your next job.
Jacqui: If someone wanted to reach out to you what’s the best way?
Ray Anne: The best way to reach me is here on Twitter or at email@example.com